Mario Kart x Keebler (2022)
Nintendo partnered with Keebler in 2022 to promote the eight-year-old smash success, Mario Kart 8. More realistically, the promotion occurred to promote the new DLC for Mario Kart 8 Deluxe on Switch that released shortly before the promo began. Keebler would introduce a new limited edition flavor of their Fudge Stripe Cookies: Rocky Road. In addition to this being a brand new flavor, the cookies themselves actually differ from a normal Fudge Stripe, instead being physically altered to reflect the Lightning and Super Star power-ups from the game. The cookies are chocolate/almond flavored short-breads, drizzled atop with a marshmallow-flavored fudge. The packaging itself also featured a large display of Mario in his most recognizable render from this title.
To go along with the new flavor, a sweepstakes was also marketed, the main appeal being to win "The Ultimate Gaming Party" in "GameTruck", which is a portable truck with a large hitched trailer with televisions and systems inside, often used for conventions or parties for large groups of people to play together. To win, one must upload the receipt on the promotional website showing their purchase of the Mario Kart Keebler cookies and filling out basic info. Even if a person did not win, an entry would award 100 Platinum Coins to My Nintendo's reward program, limited to one redeemable code per Nintendo account.
The promotional lasted from August 1 to November 1, 2022, though the cookies started appearing in stores a bit before the promo date. The Mario Kart Fudge Stripes Rocky Road cookies were sold exclusively at Walmart.
Official Promotion Description:
Enter your info and upload your receipt to get 100 My Nintendoâ„¢ Platinum Points* and the chance to win the Ultimate Gaming Party.
-- keeblergamingsweeps.com
Promotional Images: